Babcox Media Acquires Transmission Digest
Recently, it has been reported
that Babcox Media Inc. acquired Transmission Digest, covering transmission
repair industry. For almost four decades,
Transmission Digest (TD) has been keeping track of the main trends in
development in the transmission repair industry.
This magazine has become an
indispensable source of technical information for several generations of transmission
rebuilders as well as for self-taught technicians searching for suppliers of
quality spare parts and helpful tips on how to arrange their own transmission
repair businesses. Moreover, for many years in the transmission industry, TD
magazine has been helping professional repair shops and spare parts suppliers
in advertising and promotion of their businesses. Thanks to this deal, Babcox
Media will be able to delve into the auto repair business by offering
comprehensive coverage needed for this segment of the automobile world.
Cover of the latest issue of Transmission Digest magazine
Located in Springfield, Missouri, TD was established in 1980. It is said that the acting publisher of TD, Bobby Mace, will retain his post and the company will not shift its location. TD magazine is sent to more than eighteen thousand repair shops in the US monthly, providing a great variety of helpful resources to repair businesses with the main objective of improving their services. The TD’s digital publications ePowertrain Bulletin and Transmission Tech/Talk offer more technical info and tips, which can be used in practice.
Cover of the latest ePowertrain Bulletin
Bill Babcox, the head of Babcox Media, warmly welcomed TD magazine as a new member of its company. TD has gained recognition as a reliable source of valuable information on diagnostics and repair of automatic transmissions. The acquisition of TD Magazine will help Babcox Media to enhance the auto industry coverage. Mr. Mace, in turn, pointed out that it is also a step forward for TD Magazine. With the help of Babcox Media, TD will have new ways of reaching existing and new readers. For almost a century, Babcox Media has been covering different areas of the automobile business.
Babcox Media Inc.
Established in 1920, Babcox Media connects brand marketers with niche audiences throughout the automotive,
auto care, powersports and truck fleet markets. Currently, the company gives to
the automotive world dozens of industry-related print and digital properties,
reviews and other useful info for major exhibitions. With a great variety of
media resources, Babcox Media is committed to providing unique content in new
formats that meet the demands of modern audience.
Transmission Digest
TD magazine, established 39
years ago, has become a real asset to repair owners, transmission rebuilders
and suppliers of spare parts by monthly delivery of technical info on the
latest trends in diagnostics and repair of transmissions and related
components. Being up to date with the help of TD, transmission specialists can
efficiently handle issues in even the most sophisticated transmission units. New
transmission technologies and growing competition require new approaches not
only in technical expertise in repair methods, but also new ideas in
management, advertising and promotion of repair businesses – that’s where TD
comes to the rescue. The magazine is published in both print and digital
versions on a monthly basis.
