Bosch and Castrol Launch Joint Repair Shop Venture
The aftermarket branch of Robert Bosch and Castrol have recently launched a new project. The essence of this initiative lies in running jointly branded repair shop pilots in China and the U.S. The pilot stage will be launched in both countries this month.
It is important to point out that both
companies are well-known in the auto repair industry for their expertise and
professionalism. In addition to Castrol greasing substance, Bosch auto
components and services, each business will bring its unrivalled experience in
creation of efficient ideas for repair businesses. Castrol’s significant
achievements in the area of marketing, coupled with Bosch proven record in repair
business handling, will create a lucrative offer for repair shops wanting to
improve the quality of their services.
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Automotive Aftermarket
The concepts being tested include cutting-edge,
digitally-supported services providing clients with the top quality services at
reasonable prices. This initiative will facilitate to building a unique
approach to meeting growing requirements related to different aspects of
automotive repair services. Growth of the repair shop network beyond the 1-st
testing stage will be resolved after finishing the pilot program.
According to Bosch officials, the company has
been providing top-quality solutions and services for repair shops for several
decades. The main objective of partnership with Castrol is to be ready for
gradually electrification of the automotive industry and to enhance the number
of future-oriented services for its customers
. Castrol is also extremely enthusiastic about
the new project with Bosch, as both companies share common visions on the
future of the auto repair industry. Thus, it is expected that the results of
the pilots will have a significant impact on creation of an advanced repair
shop network for the future.
It should be noted that Bosch and Castrol have been collaborating in the sphere of repair services since 2013. The success of this collaboration set the stage for both companies to realize their combined potential in other segments of the auto industry.
