ZF Launches New Online Workshop Hub
ZF Aftermarket brand, TRW has recently reported about the next stage of its ‘True Originals’ undertaking focused on workshops. We are talking about the start of a new online hub.
Its main objective is to present advanced global workshops, offer vital data (supported by recent studies showing the negative impact that poor-quality customer support can have on businesses), and to deliver this crucial message to repair businesses to make sure that they in are in favourable position. This hub contains a variety of tips, blogs, videos and more information to help repair shop owners in provision of top-quality service, working effectively, promotion to customers and building a strong and prosperous business.
Visit
#ORIGINALWORKSHOPS at
www.trwaftermarket.com/original-workshops
According to ZF representatives, rapid developments
in technology and consuming capacity determined by online sales mean that today’s
customers demand the highest level of services to be provided 24/7. Anything
less than this established benchmark and you will lose the competition for
potential customers. Nowadays, customers are quite picky and if your services
do not meet their expectations, they have a lot of other options to choose
from. And once you lose customer’s trust, statistics show that they won’t
return.
In an ever-changing market, disruptive trends
mean growth won’t be linear across the aftermarket. An annual growth in shared-mobility
service charges will benefit the aftermarket, but may result in fewer cars on
the road. According to ZF, less wear and tear parts mean maintenance costs for
E-cars could be 40% lower than for conventionally powered cars.
This all means that to boost the prospects of the next-generation aftermarket, workshops have to pay closer attention to their business models, attitude towards customer service and access to their services. They have to invest in new technologies and personnel training to deal with emerging challenges. They need to create a unique customer experience, to attract and keep both customers and skilled employees.
TRW’s ‘True Originals’ initiative is focused on workshops and consists of 4 parts: Customer Service, Digital Marketing, Sourcing Parts, and Business Success. The campaign is based on the idea that everything about the TRW brand is 100% original; from the OE quality products, to the design and production expertise applied.
